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As an ethnomusicologist, Gerald writes about his culture and the music of the Igbo in a tone marked with activism and passion. For Gerald, his thoughts on the musical experiences around him is an affair he should share with the larger society.

And so, beyond academic conferences or pursuits of growth in research, he runs a blog where he writes about music and life in the Nigerian society. This serves as a channel for his creative writing output as well as an account of the creative process of his life. In this blog, the pulse of the society – which he feels deeply within him from interaction with people, nature and other components of his environment – is felt.